Sector focus: Technology, Retail, Marketing

B2B Background: Savvy, Shoppercentric, TruRating, InPost, Shutl, ForeSee Results, Association for Project Management, Attraqt, WW Chain Stores, Proceed Group, Eccomplished, ECommera, Tibco, (ISC)2, CFI Group & more.

B2C Background: Shutl, InPost

Career start: 1998 at Brodeur Worldwide

Loves: Travelling off the beaten track, running and a new favourite thanks to COVID-19 restrictions – arm knitting (don’t judge me!).

Most proud of:

• Crisis management handling following a client asking Ed Milliband a challenging question whilst in the BBC Question Time audience (final pre election show). The result was a lot of door stopping from the nationals and investigative journalists which we managed well and turned into positive headlines.
  
• Securing spokespeople from small marketing/insight agencies Shoppercentric and Savvy as go-to shopper experts for the BBC, ITV News, Sky News and LBC