Monzo

Client: Monzo

Goal: Position Monzo as the number one challenger brand in banking, in order to generate investment from everyday investors for a crowdfunding campaign, and later VCs for a large £15 million fundraise.

Our idea in a nutshell: As one of a new wave of digital banks our idea was to focus on the company’s ambition to be the facebook of consumer banking, highlighting that Monzo was founded and created by a young tech-savvy team that is doing things truly differently and is passionate about its customers. As two limited-time campaigns we aimed to secure features and profiles discussing the future of consumer banking in top tier publications.

Execution and results: Undeterred by a forced name change between campaigns, pitch activity resulted in profiles in Business Life magazine with a captive readership of 700,000 ABC1, The Daily Telegraph, The Sunday Times, the Financial Times and Management Today, and a briefing meeting with the The Economist. The company is regularly called the facebook of consumer banking.

Impact for Monzo: The company successfully raised £1 million on Crowdcube in a record breaking 60 seconds and went on to raise £15 million from VCs in the same year.

Monzo has gone on to break records with a £20 million crowdfund round in 2018 and has grown from a community of 40,000 customers to over one million in just two years.